LaaSie, the company that rewards direct bookings and loyalty the right way for hotels through instant gratification and A.I., is proud to be selected as the Most Innovative Startup at HITEC Pitch Competition - Insights
Hospitality Financial and Technology Professionals (HFTP¨) held its third Entrepreneur 20X pitch competition during its 2017 Hospitality Industry Technology Exposition and Conference (HITEC) in Toronto, Canada on June 26.
Thirteen companies pitched their products. After deliberating, the five-member panel of judges selected LaaSie as the most innovative startup. The three hour pitch competition took place on Monday, June 26, 2017. After the competition, LaaSie was awarded with a US$5,000 check and the Judge’s Choice trophy.
“Participating in a pitch among such talented companies was a thrilling experience in and of itself, and being awarded the Judge’s Choice is such an honor,” said Jen Wong, Founder & CEO of LaaSie. “It confirms that our mission is meaningful for our clients and their business goals. We look forward to continuing to invest in our tech and delivering even more value for our hotel partners.”
LaaSie’s mission is to rewards direct bookings and loyalty the right way for hotels through instant gratification and A.I. LaaSie drives guests to book direct by offering relevant, immediate, and personalized rewards. The Smart Engine delivers the right incentive to the right user at the right moment. A traveler can receive a flight credit from their preferred airline while enjoying VIP access and complimentary cocktails at their favorite restaurant in town. To date, LaaSie has incentivized over $300 million in direct bookings.
In addition, LaaSie’s technology powers loyalty in a more relevant way for today’s consumers. Loyalty as a Service redefines how to engage and retain guests: No points. Just instantly gratifying rewards and a personal relationship with your guests.
Current hotel partners include Aqua-Aston Hospitality, Highgate Hotels, and Menin Hospitality. LaaSie was recently awarded the #1 Direct Booking Engine for 2019 by HotelTechAwards and won the Most Innovative - Judge's Choice Award at HITEC 2017.