“[The Laasie team] assists with developing Laasie into our ongoing marketing activities such [as] email marketing, Tripadvisor and retargeting campaigns. Having this assistance allows a consistent message in developing the story the property is attempting to tell to our guests regarding the benefits of not only staying at the property but why they should book directly."
TAMMY WHITE
DIRECTOR OF REVENUE OPTIMIZATION
The Challenge
Atrium Inn is a boutique hotel located in Vancouver’s East End. They struggled with getting guests to book direct and relied heavily on OTA channels, who took a big percentage of the revenue from bookings via commission. In fact, 80% of their bookers were coming from OTAs. Atrium Inn was looking for a marketing strategy that could help boost their direct bookings and reduce the cost of guest acquisition.
A Rewarding Ad Solution To Reach a Wider Audience
To start with, Atrium Inn wanted to expand their reach to a greater portion of their booking audience. They built a targeted ad campaign through Trip Advisor that demonstrated some success, but soon realized that they needed a more compelling reason to convince the audience to book direct. Laasie’s reward AI, which offers exclusive rewards best suited to each guest using AI-driven personalization, caught the attention of Atrium Inn’s team.
Atrium Inn then conducted a uniquely targeted ad strategy that incorporated Laasie’s rewards on a TripAdvisor marketing campaign. The ad indicated that a user can save on a local Vancouver deal and receive 3 free rewards if they redeem the promotion on Atrium Inn’s website.
The Atrium Inn offers with Laasie Rewards
The Results
The results were significant. When the TripAdvisor ad made no mention of Laasie’s rewards, the clickthrough rate to booking direct was at 25%. However, when Laasie’s rewards were mentioned in the TripAdvisor ad, the clickthrough rate doubled to 49%.
Atrium Inn’s Director of Revenue Optimization hopes to continue working with Laasie in order to refine the rewards offered and improve campaign conversions to direct bookings.
BY THE NUMBERS: A 2X INCREASE
LAASIE REWARDS MENTIONED
LAASIE REWARDS NOT MENTIONED
