From Program to Platform: The Rise of the Loyalty Utility Layer in Hospitality

Why rewards are becoming infrastructure
and why that changes everything in 2026

For years, hotel loyalty was treated as a marketing program: points, perks, and promotions layered on top of the guest experience. But in 2026, that model is breaking down. Loyalty is no longer a program. It’s infrastructure, powering direct bookings, personalization, and long-term guest relationships.

Discover how independent hotels can move beyond outdated loyalty tactics and build the systems that will define the next decade of hospitality.

In this e-book, access exclusive 2026 insights to the Loyalty Utility Layer from Laasie!