Navigating Guest Loyalty: Insights on Recognition and Reward Strategies

Hear from industry experts on the hospitality loyalty segment in October 2023 and beyond

Over the past few years, the hospitality industry experienced an undeniable boom of technology. After a period of stagnant travel, hoteliers were forced to quickly become tech savvy, utilizing a variety of tools to “wow” their guests. The pressure to enhance the guest journey and ensure an excellent experience has never been more intense. Hotels have no other choice but to embrace technology and utilize it to enhance and simplify the guest experience and drive loyalty to ensure future bookings. 

Therefore, short-term rental (STR) operators and hoteliers are constantly seeking ways to eliminate friction during booking, while on-site, and with the loyalty experience. Personalized guest experiences are also becoming increasingly vital in establishing connections, building trust, and establishing loyalty. Customers are paying close attention and looking for an exceptional experience when traveling.

Hotel chains are using emerging technologies across various touchpoints to create meaningful experiences for guests, both at the front lines and behind the scenes. By leveraging technology, hotels can offer specific rewards and benefits based on guest preferences and behavior, free upgrades, instant rewards, or experiential benefits. In the United States alone, a study from last year showed that on average, consumers belong to 16.6 loyalty programs (Statista). These incentives not only increase the value guests perceive in the loyalty program but also encourage them to share their data and information, enabling hotels to obtain useful information that can help them create enticing offers for future visits. 

Many are left to wonder, what are the best practices for personalization and loyalty, and what new technologies are emerging to make this possible? 

To dive deeper into this topic, we went straight to the experts who are constantly striving to achieve exactly this - a personal, memorable experience that keeps guests coming back time and time again.

Download Navigating Guest Loyalty: Insights on Recognition and Reward Strategies.

Ellis Connolly
Chief Revenue Officer
Laasie