Meeting Planner Rewards
Press Release
FOR IMMEDIATE RELEASE
Laasie Launches Meeting Planner Rewards: Leveling the Playing Field for Hotels Competing Against Big-Brand Points Programs
New York, NY – September 9, 2025 – Laasie, the leading provider of instant rewards loyalty technology for hotels and travel brands, today announced the launch of Meeting Planner Rewards, a new incentive program designed specifically for hotels and hotel groups competing in the group and corporate meetings space.
Built on Laasie’s award-winning Retain platform, Meeting Planner Rewards provides independent hotels and smaller groups with a powerful alternative to the big-brand points programs that have long dominated the meetings and events market. With a streamlined planner portal and deep-link RFP submission functionality, the solution delivers instant, flexible rewards that help hotels win more group business without the cost or liability of traditional points-based systems.
“For too long, independent hotels and groups have lost valuable RFPs simply because they couldn’t match Marriott Bonvoy or Hilton Honors with planners,” said Ellis Connolly, Chief Revenue Officer at Laasie. “Meeting Planner Rewards flips that script. We’re giving hotels the ability to offer planners something better…instant rewards with real, flexible value while capturing first-party planner data and driving more direct group business.”
Key Features of Meeting Planner Rewards
Planner-Centric Rewards Portal: A white-labeled interface where planners can access promotions, view milestones and instantly redeem rewards from Laasie’s global marketplace.
Seamless RFP Integration: Direct links to hotel booking engines or third-party RFP platforms ensure a frictionless planner experience.
Flexible Reward Allocations: Hotels can structure incentives per RFP, per room night, or by spend thresholds.
No Points Liability: Rewards are only paid when business is won, eliminating the long-term liabilities and breakage costs of traditional programs.
Why Now?
The launch comes at a pivotal moment for hotels. Corporate and association group demand is rebounding, but planners are increasingly frustrated with the devaluation and complexity of points-based programs. At the same time, independents and smaller groups face mounting competition from both global brands and OTAs encroaching on group business. Meeting Planner Rewards gives these hotels a competitive loyalty lever designed for today’s market realities.
Driving Results for Hotels
By offering instant rewards tailored to meeting planners, hotels can:
- Boost RFP win rates against brand-affiliated competitors.
- Differentiate with rewards that provide immediate, tangible value.
- Capture planner data for ongoing relationship management and marketing.
“Our mission has always been to transform loyalty beyond points,” Connolly added. “With Meeting Planner Rewards, we’re extending that mission to one of the most competitive and overlooked areas of hospitality: meetings and group business.”
About Laasie
Laasie powers a new kind of loyalty built on instant gratification. Trusted by leading hotel brands and independents worldwide including Margaritaville Hotels & Resorts, Benchmark Pyramid, and Macdonald Hotels. Laasie replaces outdated points programs with a dynamic rewards marketplace that drives direct bookings, captures first-party data, and delivers immediate guest and planner value.
For media inquiries, please contact:
Ellis Connolly
ellis@laasie.ai
703.626.4315