Benchmark: A Case Study
Benchmark was eager to grow its loyalty program, increase website conversions, and collect first-party data. With this in mind, Benchmark and Laasie joined forces to envision a loyalty program that would achieve the following:
Effectively incentivize their guests to enroll in their program and consistently book direct
Leverage guest data to market back to customers and encourage them to return
Further, distinguish Benchmark from competitor brands by offering a superior loyalty program
During the 3 month case study the brand’s reimagined loyalty program has generated undeniable momentum, working seamlessly to delight guests while improving conversions and giving Benchmark access to key data points that inform a more personalized guest journey!